| Putting consumer experience back into consumer research: The philosophy and method of existential-phenomenology CJ Thompson, WB Locander, HR Pollio Journal of consumer research 16 (2), 133-146, 1989 | 2666 | 1989 |
| Improving interview method and questionnaire design: Response effects to threatening questions in survey research NM Bradburn, S Sudman, E Blair, W Locander, C Miles, E Singer, ... Jossey-Bass, 1979 | 1655 | 1979 |
| The lived meaning of free choice: An existential-phenomenological description of everyday consumer experiences of contemporary married women CJ Thompson, WB Locander, HR Pollio Journal of consumer research 17 (3), 346-361, 1990 | 909 | 1990 |
| The spoken and the unspoken: a hermeneutic approach to understanding the cultural viewpoints that underlie consumers' expressed meanings CJ Thompson, HR Pollio, WB Locander Journal of Consumer Research 21 (3), 432-452, 1994 | 801 | 1994 |
| Effect of ethical climate on turnover intention: Linking attitudinal-and stress theory JP Mulki, JF Jaramillo, WB Locander Journal of business ethics 78, 559-574, 2008 | 611 | 2008 |
| Effects of ethical climate and supervisory trust on salesperson’s job attitudes and intentions to quit JP Mulki, F Jaramillo, WB Locander Journal of Personal Selling & Sales Management 26 (1), 19-26, 2006 | 601 | 2006 |
| Emotional exhaustion and organizational deviance: Can the right job and a leader's style make a difference? JP Mulki, F Jaramillo, WB Locander Journal of Business Research 59 (12), 1222-1230, 2006 | 434 | 2006 |
| An investigation of interview method, threat and response distortion W Locander, S Sudman, N Bradburn Journal of the American Statistical Association 71 (354), 269-275, 1976 | 405 | 1976 |
| Critical role of leadership on ethical climate and salesperson behaviors JP Mulki, JF Jaramillo, WB Locander Journal of Business Ethics 86, 125-141, 2009 | 364 | 2009 |
| New directions in sales leadership research TN Ingram, RW LaForge, WB Locander, SB MacKenzie, PM Podsakoff Journal of Personal Selling & Sales Management 25 (2), 137-154, 2005 | 238 | 2005 |
| Getting the job done: The moderating role of initiative on the relationship between intrinsic motivation and adaptive selling F Jaramillo, WB Locander, PE Spector, EG Harris Journal of Personal Selling & Sales Management 27 (1), 59-74, 2007 | 227 | 2007 |
| Market-driving organizations: A framework FA Carrillat, F Jaramillo, WB Locander Academy of Marketing Science Review 5 (1), 1-14, 2004 | 223 | 2004 |
| Workplace isolation, salesperson commitment, and job performance JP Mulki, WB Locander, GW Marshall, EG Harris, J Hensel Journal of personal selling & sales management 28 (1), 67-78, 2008 | 211 | 2008 |
| Product novelty: does it moderate the relationship between ad attitudes and brand attitudes? DS Cox, WB Locander Journal of Advertising 16 (3), 39-44, 1987 | 206 | 1987 |
| Attribution theory and advertising effectiveness RM Sparkman Jr, WB Locander Journal of consumer Research 7 (3), 219-224, 1980 | 185 | 1980 |
| Environmentally concerned consumers-racial variations: Are middle and upper-class black females as ecologically conscious as their white counterparts? PE Murphy, N Kangun, WB Locander Journal of Marketing 42 (4), 61-66, 1978 | 173 | 1978 |
| Advancing workplace spiritual development: A dyadic mentoring approach FJ Weinberg, WB Locander The Leadership Quarterly 25 (2), 391-408, 2014 | 147 | 2014 |
| Developing a leadership-rich culture: The missing link to creating a market-focused organization WB Locander, F Hamilton, D Ladik, J Stuart Journal of Market-Focused Management 5, 149-163, 2002 | 142 | 2002 |
| Asking questions: A practical guide to questionnaire design N Bradburn, S Sudman, B Wansink Comput Environ Urban Syst 14 (1), 72, 2004 | 130* | 2004 |
| The role of time wasted in sales force attitudes and intention to quit F Jaramillo, JP Mulki, WB Locander International Journal of Bank Marketing 24 (1), 24-36, 2006 | 125 | 2006 |
