| How will market orientation and external environmnet influence the performance among SMEs in the agri-food sector in Malaysia? N Abd Aziz, N Mohd Yasin International Business Research 3 (3), P154, 2010 | 167 | 2010 |
| Analyzing the brand equity and resonance of banking services: Malaysian consumer perspective N Abd Aziz, NM Yasin International Journal of Marketing Studies 2 (2), 180-189, 2010 | 116 | 2010 |
| Exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: SME (exporters) perspectives NA Aziz, NA Omar Journal of Business Economics and Management 14 (sup1), S257-S278, 2013 | 83 | 2013 |
| Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia N Asiah Omar, C Aniza Che Wel, N Abd Aziz, S Shah Alam Measuring Business Excellence 17 (1), 33-50, 2013 | 82 | 2013 |
| Retail Loyalty Programs in Malaysia: The Relationship of Equity, Value, Satisfaction, Trust, and Loyalty among Cardholders NA Omar, SS Alam, NA Aziz, MA Nazri Journal of Business Economics and Management 12 (2), 332-352, 2011 | 78 | 2011 |
| Integrating knowledge management in sustainability risk management practices for company survival N Manab, N Aziz Management Science Letters 9 (4), 585-594, 2019 | 74 | 2019 |
| Modelling the adoption of halal warehousing services among halal pharmaceutical and cosmetic manufacturers AH Ngah, R Thurasamy, NA Aziz, H Ali, MI Khan Journal of Sustainability Science and Management 14 (6), 103-116, 2019 | 67 | 2019 |
| Identifying the relationship between travel motivation and lifestyles among Malaysian pleasure tourists and its marketing implications N Abd Aziz, AA Ariffin International Journal of Marketing Studies 1 (2), P96, 2009 | 67 | 2009 |
| Service quality and satisfaction for low cost carriers AAM Ariffin, AHM Salleh, NA Aziz, AA Asbudin International Review of Business Research Papers 6 (1), 47-56, 2010 | 65 | 2010 |
| The effect of physical environment’s innovativeness on the relationship between hosting quality and satisfaction in hotel services AAM Ariffin, NA Aziz International Journal of Trade, Economics and Finance 3 (5), 337-342, 2012 | 59 | 2012 |
| Understanding hotel hospitality and differences between local and foreign guests AAM Ariffin, A Maghzi, NA Aziz International Review of Business Research Papers 7 (1), 340-349, 2011 | 56 | 2011 |
| Mediating effect of reasons on the relationship between altruism and green hotel patronage intention LL Tan, N Abd Aziz, AH Ngah Journal of Marketing Analytics 8, 18-30, 2020 | 53 | 2020 |
| Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs NA Omar, N Abd Aziz, MA Nazri Asian Academy of Management Journal 16 (1), 21-41, 2011 | 52 | 2011 |
| Social support, trust and purchase intention in social commerce era N Makmor, SS Alam, NA Aziz Int. J. Supply Chain Manag 7 (5), 572-581, 2018 | 50 | 2018 |
| Developing brand ambassadors: The role of brand-centred human resource management ASI Al-Shuaibi, FM Shamsudin, N Abd Aziz International Review of Management and Marketing 6 (7), 155-161, 2016 | 50 | 2016 |
| The influence of market orientation on marketing competency and the effect of internet‐marketing integration NA Aziz, NM Yasin Asia Pacific Journal of Marketing and Logistics 16 (2), 3-19, 2004 | 49 | 2004 |
| The influence of coproduction’s factors and corporate image toward attitudinal loyalty: Islamic financial banking services delivery in Malaysia N Abd Aziz Journal of Islamic Marketing 9 (2), 421-438, 2018 | 44 | 2018 |
| To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19 NA Aziz, F Long Journal of Consumer Behaviour 21 (2), 352-362, 2022 | 43 | 2022 |
| Determining the service quality dimensions and zone of tolerance for hospital services in Malaysia AAM Ariffin, NA Aziz The business review, Cambridge 10 (2), 164-169, 2008 | 42 | 2008 |
| The impact of electronic word of mouth on tourists visit intention to Saudi Arabia: Argument quality and source credibility as mediators DH Alsheikh, N Abd Aziz, LH Alsheikh African Journal of Hospitality, Tourism and Leisure 10 (4), 1152-1168, 2021 | 30 | 2021 |
