| Global marketing management: A strategic perspective B Toyne, PGP Walters (No Title), 1989 | 403 | 1989 |
| International marketing policy: a discussion of the standardization construct and its relevance for corporate policy PGP Walters Journal of International Business Studies 17, 55-69, 1986 | 379 | 1986 |
| Influence of firm size on export planning and performance S Samiee, PGP Walters Journal of Business Research 20 (3), 235-248, 1990 | 370 | 1990 |
| Emergent patterns of strategy, environment and performance in a transition economy H Davies, P Walters Strategic Management Journal 25 (4), 347-364, 2004 | 308 | 2004 |
| A model for assessing performance in small US exporting firms PGP Walters, S Samiee Entrepreneurship Theory and Practice 15 (2), 33-50, 1991 | 259 | 1991 |
| Chinese puzzles and paradoxes: Conducting business research in China A Roy, PGP Walters, STK Luk Journal of Business Research 52 (2), 203-210, 2001 | 233 | 2001 |
| Global strategies in the international hotel industry P Whitla, PGP Walters, H Davies International Journal of Hospitality Management 26 (4), 777-792, 2007 | 181 | 2007 |
| Relationship marketing in an international context: a literature review S Samiee, PGP Walters International business review 12 (2), 193-214, 2003 | 176 | 2003 |
| Product Modification And Standardization In International Markets-Strategic Options And Facilitating Policies PGP Walters, B Toyne Columbia Journal of World Business 24 (4), 37-44, 1989 | 152 | 1989 |
| Adding value in global B2B supply chains: Strategic directions and the role of the Internet as a driver of competitive advantage PGP Walters Industrial Marketing Management 37 (1), 59-68, 2008 | 141 | 2008 |
| Executive insights: marketing strategy in emerging markets: the case of China PGP Walters, S Samiee Journal of International Marketing 11 (1), 97-106, 2003 | 135 | 2003 |
| Exporting as an innovative behaviour: An empirical investigation S Samiee, PGP Walters, FL DuBois International Marketing Review 10 (3), 1993 | 131 | 1993 |
| Export information sources—a study of their usage and utility PGP Walters International Marketing Review 1 (2), 34-43, 1983 | 121 | 1983 |
| The internationalisation of Norwegian firms: a study of the UK experience M Juul, PGP Walters Management International Review, 58-66, 1987 | 114 | 1987 |
| Segmenting corporate exporting activities: sporadic versus regular exporters S Samiee, PGP Walters Journal of the Academy of Marketing Science 19, 93-104, 1991 | 113 | 1991 |
| Patterns of formal planning and performance in US exporting firms PGP Walters MIR: Management International Review, 43-63, 1993 | 82 | 1993 |
| Global market segmentation: methodologies and challenges PGP Walters Journal of Marketing Management 13 (1-3), 165-177, 1997 | 64 | 1997 |
| Supplier and customer exchange in international industrial markets: An integrative perspective S Samiee, PGP Walters Industrial Marketing Management 35 (5), 589-599, 2006 | 63 | 2006 |
| Determinants of structured export knowledge acquisition S Samiee, PGP Walters International Business Review 8 (4), 373-397, 1999 | 61 | 1999 |
| Rectifying strategic gaps in export management S Samiee, PGP Walters Journal of Global Marketing 4 (1), 7-37, 1991 | 56 | 1991 |
Paul WhitlaAssociate Professor of Teaching, Marketing and International Business, Lingnan UniversityVerified email at ln.edu.hk
